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Ohio Association of Convention & Visitor Bureaus

Presents

2017 STAR Awards

(“State Tourism Achievement Recognition”)

OVERVIEW

The STAR Awards (“State Tourism Achievement Recognition”) honor outstanding efforts by Ohio Convention & Visitor Bureaus in their work to market and promote their area destinations and to generate overall awareness of the tourism industry.  Recipients will be honored for their innovation, creativity, effectiveness and impact in travel and tourism marketing and advertising.

TIMELINE

Entries will be accepted now through Tuesday, September 5, 2017.

Awards will be presented at the OACVB Star Award Luncheon & Presentation on Thursday, September 21, 2017.  The Luncheon, which will be hosted by the Darke County Convention & Visitors Bureau, will be held at Romer’s Catering, Greenville, OH.

All submissions will be displayed at the STAR Award Luncheon & Presentation on Thursday, September 21.  Winning entries will be displayed at the OACVB booth during the Ohio Conference on Travel, scheduled for October 31 – November 2 in Akron, OH.

CATEGORIES

STAR Awards will be issued in three (3) Annual Marketing Budget categories:

  • $0 – $50,000
  • $50,001 – $200,000
  • $200,001 and above

“Annual Marketing Budget” is defined by any non-personnel budget items related to the promotion or creation of marketing materials for your business.

Categories for submission include:

 

Print Communications               Marketing Campaigns           Web-Based Marketing

Visitor Guides                                      Marketing Campaign                     Website

Brochure/Flyer/Rack Card               Commercial/Video                         Social Media Campaign

Newsletter/E-newsletter                   Print Advertisements                    Blog

 

A new category for submission:  DMO Advocacy

 

Finally, in the spirit of “we all learn from our own mistakes,” two new FREE categories have been added (i.e., no entry fee required):

  • Epic Fail
  • Best Giveaway or Promotional Item

For a definition of each category, click here.

ENTRY GUIDELINES

Eligibility

The STAR Awards are open to all current members of the OACVB in good standing (i.e., all dues must be paid in full by August 31, 2017*).  *NOTE:  Members who are in prior agreements to provide monthly dues payments to OACVB and who are current in their monthly payments are considered to be current and in good standing.

All entries must promote tourism or destination marketing, whether distributed internationally, nationally, regionally or locally. 

Requirements for Entry

Entries must have been newly produced and appeared, aired or been published between August 1, 2016 and July 31, 2017.

Entries must be new designs or publications produced during the entry year period and must not have been entered in previous MIDDY Award competitions.  (To constitute a “new” design, more than 60% of the content of the entry must be new.)

A CVB may submit as many entries in each category as desired. An entry may be submitted in more than one category, provided that it is explicitly noted as such, is accompanied by a separate inventory sheet for each category entered, and includes submission of a separate entry fee for each category entered.

Entry Fees

Entry fee is $35 per entry (unless otherwise noted).  All fees must be submitted with entry. Please make check payable to Ohio Association of Convention & Visitor Bureaus. If submitting an entry by email only, you may pay online or mail your check to:

Molly Hunter
Ohio Association of Convention & Visitor Bureaus
41 S. High St., Ste., Suite 2400
Columbus, OH  43215

Deadline

Deadline for submission of entries for the STAR Awards is Tuesday, Sept. 5, 2017.  All entries (with supporting materials and entry fees) must be received on or before the deadline date.

 

SELECTION OF AWARDS

Judging Panel

The competition will be judged by a team of experts from the fields of communications, advertising, marketing/public relations and/or tourism and will draw from outside of the OACVB membership.  No judge will be permitted to evaluate an entry that is submitted by a CVB for which his or her company has performed marketing work.

Judges will select a “First Place” award in each category.  OACVB reserves the right to not issue an award in any category where the judges conclude that the quality of work submitted does not merit recognition.  OACVB also reserves the right to award a “tie” in any category.  Categories must receive at least two entries in order to be submitted for review and judging.

Judging Criteria

Judges will evaluate entries based upon the following criteria:

  • Relevance – What is the objective of the entry? To what audience is the entry directed?  Does the entry effectively relate to/impact the intended audience?
  • Differentiation – Does the entry separate itself from others and how? Does the entry clearly identify a unique proposition unlike its competition?
  • Action/Execution – How well does the entry promote the service/product in issue? Is there an understood “call to action”?  How clearly was the “next step” communicated?
  • Result – How well did the entry meet its stated objective? Does the entry have impact/stopping power? If results from the piece are still being measured, are there preliminary results to share or is there a plan to measure success?

Questions

Please direct questions to: Molly Hunter, OACVB, at (614) 241-2226 or mhunter@oacvb.org

Final Checklist for Submitting a STAR Award Entry:

When submitting your entry/entries, please review the below checklist to ensure that you have included the following:

 

  1. A completed Inventory & Fee Sheet, detailing each category in which you are submitting entries.

 

  1. A completed Category Entry Form for each entry submitted.

 

  1. If the entry is being submitted in a hard copy, make sure that entry is labeled on the back with:

 

  • Entry Category
  • Budget Category
  • Name of CVB
  • Entry Title

 

  1. If the entry is being submitted electronically, please make sure to include all necessary links or PDF forms.

 

  1. A check for all required entry fees (check made payable to “OACVB”).

 

  1. Mail your check (along with any hard copies of your entries) to:

 

Molly Hunter

OACVB

41 S. High St., Suite 2400

Columbus, OH  43215

 

  1. OR email entries to Molly Hunter at mhunter@oacvb.org (and submit payment for entry fees online at https://craiggroup.wufoo.com/forms/2017-star-awards-inventory-and-fees

Category Entry Form

Fill out one form for each category you are entering.

Inventory and Fee Sheet

Fill out one per CVB to catalog your complete submission