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CVB Boot Camp
Best Financial Practices to Ensure a Successful Audit
10:00 – 11:30 AM
Presenter: Meghan Poth, CPA
Wilson, Shannon & Snow, INC
Whether your CVB has a staff of 1 or a staff of 20, having appropriate checks and balances in place that govern your financial practices is critical to protecting your organization, your Board – and you. Led by an experienced DMO auditor, this session will arm you with information to ensure that you have the best practices in place for today’s world – so that you aren’t tomorrow’s headline.
11:30 AM – 12:30 PM
Maintaining Relevancy in Your Community
12:30 – 1:30 PM
Presenter: Jason Duff, Founder/CEO
Le’s face it. At some point, every CVB faces the challenge of educating stakeholders and residents on the impact and relevancy of tourism and your work as a DMO. In this session, hear real life case studies that demonstrate how you can transform your biggest naysayers into your biggest cheerleaders.
Best Practice for Tracking and Reporting Economic Impact
1:30 – 2:45 PM
Presenter: Kaitlin DiPaola, Senior Economist
Sponsored by Holmes County Chamber of Commerce & Tourism Bureau, Tuscarawas County Convention & Visitors Bureau, and Visit Gahanna
All CVBs, regardless of size, must be able to articulate the return on investment that is generated from their use of lodging tax dollars. And being able to identify solid economic impact numbers is crucial to fend off potential funding challenges. Join Tourism Economics as they share proven economic tools to help you report your economic impact numbers with confidence and credibility.
OACVB Board Meeting
2:45 – 4:00 PM
All OACVB members are invited to attend the board meeting at no charge.
Registration includes all sessions, lunch, and seminar materials. There is no charge to attend the board meeting.
Registration Fee: $65