The Dublin, Ohio Destination Guide is an annual printed publication used to inspire visits to Dublin and help visitors and residents navigate the city and its activities while in-market. The Destination Guide’s primary audience is out-of-town visitors within a 3-hour drive of Dublin and Dublin residents looking for new things to do in their backyard. The publication also serves as a tool for Dublin’s Hospitality Industry to share all there is to do in Dublin with their guests.
Visit Dublin prints and distributes 35,000 guides annually. Visitors and residents can request a Destination Guide be mailed directly to them via a form on VisitDublinOhio.com, by email or phone.
The Destination Guide content aims to answer frequently asked questions, inspire readers to explore something new in Dublin, support and promote Dublin’s local businesses and guide readers through the City. To accomplish these objectives, Visit Dublin crafts an editorial list to speak to our target audiences by showcasing the new and upcoming and including helpful tools like a pull-out area map and walking map of Downtown Dublin. Visit Dublin also uses feedback from previous guides to enhance the visitor experience. The guide’s content strategically supports Visit Dublin’s PR and marketing campaigns highlighting the new Downtown Dublin, seasonal activities, foodie adventures, experiential trails and more.
The content and imagery in the Dublin Destination Guide is diverse, highlighting activities for different types of enthusiasts and focusing on things for families, couples and groups of friends to experience in Dublin. The visuals used are distinctly Dublin and can’t be mistaken for anywhere else in Ohio. The people in the guide are diverse in many ways and representative of the Dublin community.
The guide’s copy reads like a story that focuses more on the experience than the product. An emphasis on short-form storytelling is used throughout to keep readers engaged with quick tips, interactive quizzes, infographics and more. Bold photo spreads and user generated content create an immersive experience while playful fonts and graphic details help to make each page unique.
A digital flipbook of the guide is available for visitors with an immediate need.
Thus far in 2022, Visit Dublin has received over 2,000 Destination Guide requests directly from VisitDublinOhio.com. A 36 percent increase from all requests in 2021. The digital Destination Guide has been accessed nearly 3,000 times in 2022.
Several businesses and organizations in Dublin consider the Dublin Destination Guide as THE Dublin Magazine. It’s the first point of contact for several client meetings, relocation packets, and corporate events. The City of Dublin and many Dublin businesses use the Destination Guide to attract new talent to work and live in Dublin.
View here: https://www.visitdublinohio.com/discover/destination-guide/
