https://www.visitgreaterspringfield.com/
Our website is our key marketing portal and, as such, we have invested significant resources into its redevelopment. We have added dynamic content to the site over the past year including: video, social media feeds, storytelling content (via the TourismOhio Co-Op), and influencer content.
Our intended audience is the travel decision maker with a distinct call to “Find Your Unwind” in Springfield. When compared to 2021, our site visits are up 71%. Influencer content and events continue to be our main drivers. Visits have been driven by SEO, and specifically via a statewide Spectrum Reach ad which has driven a 100%+ increase in the Columbus and Cincinnati markets.