Visit Dublin’s partnership program offers hospitality businesses the opportunity to gain added exposure through Visit Dublin’s promotional channels. Knowing that a visitor does not see City lines, the program is not limited to Dublin businesses and several large attractions partner with Visit Dublin to attract more guests. Visit Dublin works with each partner to find engaging ways to weave them into Dublin promotions.
LEGOLAND Discovery Center in Columbus is a 2022 partner and wanted to gain more exposure in the Dublin area. What better way than to bring some of their creations to Dublin? LEGOLAND houses MINILAND, an attraction where many Central Ohio structures are built completely out of LEGOs. To bring a small part of this experience to Dublin, Visit Dublin worked with LEGOLAND Master Model Builder to recreate the iconic Dublin Link Pedestrian Bridge out of thousands of LEGO Bricks.
Visit Dublin and LEGOLAND Discovery Center spent a day at the LEGOLAND facility and captured the entire process of building the sculpture while filming a timelapse video for promotion. This unique partnership allowed Visit Dublin and LEGOLAND to cross-promote an attraction that serves both LEGO enthusiasts and Dublin residents and visitors. The two audiences were harnessed to share the reveal of the new LEGO Link.
The complete sculpture now sits in the Dublin Visitor & Information Center with a plaque providing information on LEGOLAND along with a QR code that links to more information on how they can have the full LEGO experience.
The Dublin Visitor & Information Center is located in a high-traffic area in Downtown Dublin and welcomes thousands of visitors and residents every year. So far in 2022, visitors from 40 states and six countries have visited the facility. While the Visitor Center’s main function is to be a resource for travel information, Visit Dublin works to make the center an attraction to encourage individuals to stay longer and engage more with Visit Dublin and our partners.
This added experience gives unique exposure to the Visitor Center and provides year-round promotion for LEGOLAND Discovery Center in Dublin. While visitors spend time at the Visitor Center and explore the LEGO Link, they can explore everything that Dublin, Ohio, and the surrounding areas offer.
To promote the LEGO Link in the Dublin Visitor & Information Center, a time-lapse video (https://youtu.be/j0sDdpimjww) of the creation was published across Visit Dublin Ohio social channels and gained over 3,000 organic views and reached more than 12,000 individuals. The sculpture was also featured at the Dublin, Ohio State of the City Address, where it was viewed by the public and city officials. Since its installation in March 2022, Visit Dublin Ohio has received positive feedback on the LEGO Link display from visitors and residents alike, expressing the appeal that this feature has especially since you can see a model of the Dublin Link Pedestrian Bridge and then walk across the real bridge just down the street.
