https://bit.ly/DaytonVisitorsGuide2022 — link to digital copy of the Destination Dayton Visitors Guide 2022
The Dayton Convention & Visitors Bureau in partnership with Great Lakes Publishing produced the 2022 Destination Dayton Visitors Guide. The goal of the Guide is to promote Destination Dayton and its many offerings to a target audience of current and potential leisure visitors, convention/event visitors, motor coach tour groups, and local residents in order to increase visitation to and within the area, and to drive economic impact to our community. These goals successfully match the goals of the Dayton CVB to market Destination Dayton.
The complimentary-to-the-public publication provides vital visitor information on items such as area accommodations, attractions, arts & culture, restaurants, meeting facilities, shopping, MetroParks, maps, communities, history, sample itineraries, sporting/recreation activities, and a sampling of annual events directed toward our target audience’s needs, values and interests. The colorful cover stands out and features a beautiful and enticing picture of our skyline located along the banks of the Great Miami River, and includes a “shout-out” to the 150th birthday celebration of Daytonian Paul Laurence Dunbar. The Guide is user-friendly with colored tabs dividing the various sections.
We produced 80,000 print copies of the 44-page guide for distribution throughout 2022, as well as a digital flip-book version for use on our website, in eblasts to prospective meeting planners/clients/consumers or as a convention attendance builder, and for distribution via social media and on the Ohio Magazine website.
Visitors and convention attendees, in surveys the CVB administers, advise that the Dayton Visitors Guide is extremely helpful and user-friendly. Many extended their initially planned visit length after reading the Guide and learning more about Dayton/Montgomery County’s many diverse offerings.
• The CVB has received numerous favorable comments on the Visitors Guide from our target audiences.
• Consumers have expressed appreciation of the sample “Daycation” itineraries as idea generators
• The promotion of the CVB website in the Visitors Guide has anecdotally lead to an increase in our website traffic numbers
• The CVB, the advertisers, the local hospitality community—attractions, restaurants, hotels/motels, meeting venues, recreation/sports sites, shopping centers etc.— are all pleased with the finished product and share that they have received increased traffic/business because of the publication
• The digital Destination Dayton Visitors Guide is repeatedly one of the top visited/clicked-on portions of our website.
• Our Visitor Guide advertisers have been pleased with the leads resulting from the publication
• The Destination Dayton Visitors Guide is an effective “one-stop-shop” publication for visitors in our community.
By the end of 2022 we will have distributed all 80,000 print copies via a variety of means including but not limited to:
o Welcome packets given to all Montgomery County convention attendees
o At the CVB’s 3 Visitor Information Centers—the Dayton International Airport, the National Museum of the US Air Force, and in the Dayton Convention Center
