Our print guide is our flagship marketing piece. In 2022 we completely reimagined the guide with a “field notes” concept and a more illustrative feel to differentiate the book in a crowded marketplace. The more compact size – and soft-touch aquaeous cover – makes the guide a more valuable “carry along” while in market where the improved mapping can be utilized.
Our pickup rate in TIC’s and Columbus market hotel racks has doubled versus 2021. Our initial print run of 15,000 copies was exhausted by September and led to an additional print run of 5,000 copies.
