The Land of Grant Bicentennial video is a promotional video that invites visitors to explore Clermont County’s rich history and celebrate President Ulysses S. Grant 200th Bicentennial birthday. This video was created through the Tourism Ohio Co-Op partnership and produced by Blue Skies Video Production.
The target audience for this video included visitors with historical interest, Ohio historical interest, Presidential interest, and student group tours. The promotional video was utilized as a marketing tool to encourage visitors to come and attend one of the many Bicentennial events. This video can be found on the CVB YouTube channel and was shared across many social networks including Facebook, Instagram, and our email database.
Our marketing strategies have had a powerful impact on the results. The video currently has over 184,000 views. An impressive 289,224 impressions have been served through YouTube advertisement with 14.33% of viewers playing the whole video in its entirety. The creative concept and storyboard are utterly unique and really develop a fun and engaging message. It is evident our viewers enjoyed this promotional video.