An Every Day Island Getaway was born out of a need to have a one island one voice concept post-covid and to make the new brand recognizable throughout the community to our visitors. The need was to bring more business to the island during the week and the target audience was families and empty nesters. A safe task force was formed and money was raised by the community and its businesses to hire marketing firm to help develop a new logo and new brand. Marketing An Every Day Island Getaway to be a back yard vacation or a one tank trip to the ferry and have the island experience while here.
Spreading the word through all mediums that the Bay is An Every Day Island Getaway! The campaign includes:
-Island Guide and Map
-Kids Love PIB guide
-Foodie Trail guide
-Website: visitputinbay.com
-Social Media: @visitputinbay on Facebook, Instagram and Twitter @visit_putinbay on TikTok
-iHeart Radio Campaign: targeted to families and empty nesters in Northeast OH
-Print and online ads
-Member and Visitor newsletters
-Visitor Center renovation to reflect new brand
-Put-in-Bay Community Sign
-Ottawa County Visitor Center Kiosk, Ad-Rack, Ohio Travel Pavilion and member businesses
https://drive.google.com/drive/folders/11QcsAp_Ylmyknfm5UC-kugRdyN8KVIu0?usp=share_link
