Last year we told the story of a CVB in transition as our organization had little historical data on who our visitors were and where they were coming from. Our focus was heavily rooted in obtaining more knowledge of who our target market should be through the analytics of our digital campaign. This year, while we are still gathering data, [...]
Beginning in 2020, Remarkable Lake County, OH, wanted to shift a portion of our marketing campaign to attract more visitors from western New York, specifically from the Buffalo/Niagara Falls markets. These markets are only about 2.5 hours from our area, but there's a perception that the distance is much further. We saw the opportunity to grow tourism from this market [...]
Our television ads are the most visual storytelling piece of our comprehensive marketing plan during the year. Travel is a visual experience, and our TV ads were created to give potential visitors a sampling of many of the great attractions and experiences available in the area. Our goal for TV ads is for as many people as possible to see [...]
We use our travel guide to tackle the need to position Lake County and our attractions as an attractive, diverse location that is an excellent destination for a weekend getaway or overnight trip. The Remarkable Lake County, OH travel guide was redesigned from cover to cover in 2022 based upon reviews of other award-winning visitors guides and travel magazines. Highlighting [...]
