One of our goals this year was to have a specific focus on our heritage and cultural museums and attractions. There were three major ones at the time centered around the history of a mode of transportation (there are now four), so we created a transportation-themed print campaign for these destinations. With WACO being in Troy and Troy [...]
Miami County offers a variety of locally made and distributed beer, wine, cider, and whiskeys. With the growing popularity of craft spirits, many tourists look for these attractions while traveling. Our focus with these ads was to highlight our growing breweries, wineries, and distilleries as well as unique destinations that offer specialty drinks and meals you can't find anywhere [...]
As travel restrictions lifted, attractions reopened and American adventurers slowly, but surely got back on the open road in mid-2021, the Warren County Convention & Visitors Bureau (WCCVB) made a strategic decision to refresh almost all of its marketing creative in hopes of hitting the ground running in what promised to be an exciting and travel-filled 2022. One of the [...]
Beginning in 2020, Remarkable Lake County, OH, wanted to shift a portion of our marketing campaign to attract more visitors from western New York, specifically from the Buffalo/Niagara Falls markets. These markets are only about 2.5 hours from our area, but there's a perception that the distance is much further. We saw the opportunity to grow tourism from this market [...]
Promoting the Land of Grant Trail was a major focus in our marketing efforts as we knew the upcoming Bicentennial was going to be one of the main highlights of our tourism season. A combination of print and digital advertisement was served to our target audience of potential visitors with an interest in history. This piece was designed and published [...]
The 2022 Zanesville-Muskingum County Visitor Guide is a beautiful 37-page publication that showcases Muskingum County as a tourist destination. Highlighting outdoor recreation, area attractions, entertainment, nightlife, pottery, specialty retailers, antiques, accommodations and dining. New to the guide is Four Season Four Reason. This section highlights seasonal attractions throughout the four seasons. Also new is Get on Your Bike and Ride [...]
