Printing costs have skyrocketed. For our 2022 Stroll the Street, a 14-week event held every Tuesday evening from 4:30-7:30 PM from Memorial Day to Labor Day, we printed 2,000 brochures/posters. The piece is printed in full color on glossy paper 11" x 17." One side serves as a poster that can be displayed by local businesses and 200 pieces were [...]
The Creekside District Brochure was created to promote Gahanna’s notable Creekside Business District, Creekside Park and Plaza, as well as the Creekside Outdoor Refreshment Area (CORA). Located in the heart of Gahanna, the Creekside District connects multiple area of the city and is a popular location for events, festivals, and gatherings. The implementation of CORA allows visitors to explore the [...]
The Creekside Blues & Jazz Festival is Visit Gahanna’s largest event of the year. Our main objective is to sell tickets to the event. This year we decided to pursue a marketing strategy that was heavier on the digital side than ever before to promote online ticket sales on the festival website. We incorporated more email campaigns and Facebooks ads, [...]
Please see attached PNG files for entry description. NOTE: Hard copies of the campaign assets are being mailed.
An Every Day Island Getaway was born out of a need to have a one island one voice concept post-covid and to make the new brand recognizable throughout the community to our visitors. The need was to bring more business to the island during the week and the target audience was families and empty nesters. A safe task force was [...]
Last year we told the story of a CVB in transition as our organization had little historical data on who our visitors were and where they were coming from. Our focus was heavily rooted in obtaining more knowledge of who our target market should be through the analytics of our digital campaign. This year, while we are still gathering data, [...]
https://www.youtube.com/watch?v=QtloysWnpks https://discoverclermont.com/grant/ https://discoverclermont.com/wp-content/uploads/Grant-Bicentennial-brochure-WEB.pdf https://www.youtube.com/watch?v=Ot_oOmYyKo0&t=4s https://discoverclermont.com/wp-content/uploads/Grant-Bicentennial-Press-Release.pdf One of Clermont County’s attributes is “rally around.” There are times our community must rally around for unforeseen and unfortunate circumstances. Other times, it is a chance to celebrate. A chance to celebrate our rich history and bright future. When the 200th birthday of Clermont’s favored son, 18th President of the United States, Ulysses S. [...]
As travel restrictions lifted, attractions reopened and American adventurers slowly, but surely got back on the open road in mid-2021, the Warren County Convention & Visitors Bureau (WCCVB) made a strategic decision to refresh almost all of its marketing creative in hopes of hitting the ground running in what promised to be an exciting and travel-filled 2022. One of the [...]
Beginning in 2020, Remarkable Lake County, OH, wanted to shift a portion of our marketing campaign to attract more visitors from western New York, specifically from the Buffalo/Niagara Falls markets. These markets are only about 2.5 hours from our area, but there's a perception that the distance is much further. We saw the opportunity to grow tourism from this market [...]
Promoting the Land of Grant Trail was a major focus in our marketing efforts as we knew the upcoming Bicentennial was going to be one of the main highlights of our tourism season. A combination of print and digital advertisement was served to our target audience of potential visitors with an interest in history. This piece was designed and published [...]
