This IS Grand Lake

The concept for the “This IS Grand Lake” TikTok campaign was to show Grand Lake’s beauty and fun atmosphere, all year round. No hard sell, just honest snapshots of what living and/or visiting the lake is truly like. The lake had a water quality issue for a number of years that spurred a wrong impression that the lake was toxic and closed. These short videos and many of our other marketing efforts are designed to combat that misinformation and let boaters, anglers, or anyone who enjoys a good time know that Grand Lake is alive and well and a beautiful, fun place to visit. The intended call to action is; THIS IS GRAND LAKE. It’s a beautiful, welcoming place and we think you’ll like it here. the campaign was very successful with many surprised comments mentioning they had no idea what a great place this would be to visit. Below are links to just a few of the “This IS Grand Lake” videos placed on our TicTok channel.

https://www.tiktok.com/@grandlakeohio/video/7061700266764061999?is_copy_url=1&is_from_webapp=v1 https://www.tiktok.com/@grandlakeohio/video/7075783813401677102?is_copy_url=1&is_from_webapp=v1