The Visit Dublin Ohio blog enhances the visitor experience by providing insider tips that make any trip to Dublin one to remember. The blog was created to inspire visitors and residents to explore Dublin and increase awareness of things to do in the area. The details in Visit Dublin blogs can’t be found on Google or TripAdvisor. They include exclusive details from the people who frequent Dublin businesses, events, and attractions.
Visit Dublin creates a weekly editorial calendar to guide the blog content. When coming up with blog topics, current events, timeliness, and industry trends are taken into account to make sure the content resonates with our target audiences. Keyword research is conducted to discover popular topics. Frequently asked questions, new business openings, event guides, and “tops lists” are always popular story angles.
Every blog has several captivating images or videos to help tell the Dublin story and allow visitors to have a more immersive experience. Copy is kept fresh and in a quick and easy-to-read format highlighting key details like hours, locations, and links for more information. Listicle-form blogs are often created to promote multiple activities and businesses in Dublin. All blogs include links to other areas of VisitDublinOhio.com, to past relevant blogs, special deals, and more. A call to action to share your trip memories on social media using the hashtag #SoDublin is always included at the end of each blog. Blog titles and URLs contain keywords to help boost the overall SEO of the post.
Because of the time spent collecting and creating blog content, Visit Dublin dedicates marketing dollars to Facebook ads for each post to ensure the content is effectively reaching potential visitors in key in and out-of-state markets. This also allows Visit Dublin to target based on interest and can re-engage social audiences and past website visitors. Each Friday, blogs are rolled out organically across all Visit Dublin social channels as well as with $100 in Facebook ads. This plan creates a timeline for blog publication days that helps to ensure effective cross-promotion on all social platforms. Each blog post is also shared with featured businesses and events for additional social sharing.
Visit Dublin Ohio is pleased with the current results of our blog. While maintaining a weekly posting schedule, the Visit Dublin Ohio blog (https://www.visitdublinohio.com/blog/) has accumulated nearly 300,000 views since December 2021. Visitors spend nearly 3 minutes on page while reading the blog – almost double the website’s overall average.
Top Blogs: (November 30, 2021 – December 1, 2022)
1. 5 Reasons to Visit Dublin if you Live in Ohio – 15,817 pageviews https://www.visitdublinohio.com/blog/post/5-reasons-to-visit-dublin-if-you-live-in-ohio/
2. Ditch Home for Family Fun Right Here in Dublin, Ohio– 15,507 pageviews https://www.visitdublinohio.com/blog/post/a-crowd-sourced-family-itinerary-for-dublin-ohio/
3. A Local’s Guide to Outdoor Adventure – 14,320 pageviews https://www.visitdublinohio.com/blog/post/a-locals-guide-to-outdoor-adventure-in-dublin-ohio/
4. Meet the Vendors: Nort Market Bridge Park – 12,805 pageviews https://www.visitdublinohio.com/blog/post/meet-the-vendors-north-market-bridge-park/
5. Dublin’s Best Happy Hours – 9,035 pageviews https://www.visitdublinohio.com/blog/post/dublins-best-happy-hours/